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Nu Skin Enterprises’ Rhyz Sells Mavely Affiliate in $250 Million Cash Deal

Published January 9, 2025
Published January 9, 2025
Daiga Ellaby via Unsplash

Nu Skin Enterprises Inc. announced that its Rhyz Inc. subsidiary completed a strategic transaction of affiliate marketing technology platform Mavely to Later, a portfolio company of Summit Partners.WHO: Mavely is the Everyday Influencer Platform that empowers real people to monetize their content by promoting the world's favorite brands. Deploying a performance-driven approach to influencer marketing, Mavely's network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase.The Nu Skin Enterprises Inc. family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the portfolio includes Nu Skin personal care, Pharmanex nutrition, and ageLOC anti-aging, which includes a line of beauty device systems.Formed by Nu Skin in 2018, Rhyz is a synergistic ecosystem of consumer, technology, and manufacturing companies focused on innovation within the beauty, wellness, and lifestyle categories.Later is the enterprise leader in social media and influencer marketing software, services, and data. The integrated platform helps brands, agencies, and creators maximize return on social through streamlined creator partnerships and campaign management. Backed by proprietary data and deep integrations with leading social platforms, Later helps marketing leaders find predictable revenue drivers in the creator economy.

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